Purpose - The purpose of this trailer is to advertise the film towards the target audience. There is also they purpose of matching the trailer towards the film, so if the film is going to try and scare the audience if it is a horror then the trailer has to have the same effect to make the audience want to go see the film. So in the case the trailer has to be scary and chilling without revealing any important bits of the story.
form - The form of this audio visual promo is a film trailer. This form is used to show small parts of the film that the audience will be interested in and put them together to advertise the film. it is also used to advertise the produces and companies behind the film and to give the target audience an idea about the story line of the film.
content - The content of this trailer matches the genre that the trailer is set for. For example if you look at the setting in the trailer it is in the house in the middle of no where which stays with in the stereotypical idea of a horror film because if something happened to the characters then there is no one around to help them. other contents of the film is the props in it, the film is set in 1971 so you see the use of a match for a source of light in part of the trailer but if it was set in modern day, i would expect the characters to use a phone screen or flash. This shows us that it has been set before the present day and is important to the audience.
meaning - The director has used different camera angles and editing effects to have a unique outcome for the final trailer. The director has used a lot of wide and long shots in this trailer so for the audience it would be easy to see if something was behind the characters, that the characters wouldn't know about. For example in the part when the mother goes into the room and we see the wardrobe slowly open in the background, this creates suspense for the audience but the character doesn't know any different. The use of black in the editing is also effective. I think that it is used because we relate the darkness to scary because you cant see whats in the dark and it relates to the horror genre well.
genre - the genre of this film trailer is horror because the film it is advertising is also horror so it has to stay with in the same genre. We know that the genre is horror because of the content with in the trailer. For example the use of music and sound effects and editing. I think that one of the ways you can tell the genre of the trailer is the colours and lighting used, in this trailer the shadows are used well so it looks dark and old and scary, but if it was a comedy there would be a use of bright colours and lighting
audience - The target audience are 18 and above due to it been rated R which means that some parts are to disturbing for younger people even though younger people will watch it. The target audience for this film will be lovers of the horror genre and like to get scared. people that are interested in films such as paranormal activity and others.
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