Purpose - the purpose of this trailer is to advertise the film so the target audience will want to go see it. The purpose could also be to advertise the company that been producing the film such as universal or Warner bros etc. to cause brand recognition for the company to advertise other films that the company has produced. It could even be publicity for the actors in the film to get them further roles in other films in a similar or the same genre.
form - The form of the audio visual promo is a trailer. a trailer is when parts of the film that can show the story or meaning are put together to have the same effect as the film towards the audience. the editor would choose parts of the film that are scary to put them all together to scare the audience so they will want to see the film. And will give the audience an idea of the story line to the film.
content - The content of this trailer are very stereotypical to the genre that it is in. For example in unknown items that have been left in an empty house that have obviously been there for a while. This is something similar which you would see in this genre but it could be an old doll etc, which makes the audience understand what genre it is and what its about.
meaning - The mise en scene and camera angles and editing tell you a lot about the story and meaning behind a lot of things in the film. For example the lighting used in the trailer will make things come across more scary than they would in day light. Or the fast cut editing could keep the audience interested and trying to catch what is happening. The set of the trailer can also show some meaning to the story and make the audience think, for example some viewers could think about why they have moved houses? was there an issue with the previous house or are they running?
genre - the genre of this film trailer and film is Horror/Thriller the purpose of this genre is to keep the audience entertained as best as possible. instead of just watching a film that you just sit there watch horrors and thrillers pull the audience in and get them involved by either being sat on the edge of there seat or in the the back of there seat behind a pillow. The trailer has ironical items to represent genre for example the blood and fire could hint the genre to the audience.
audience - the target audience for this trailer are people that love horrors/thriller films and have watched other films like this, they could also be viewers that are interested in the actors that are in the film. The film is rated R so the target audience would be primarily 18 and above up to about the age of 60 becuase i cant imagine anyone older than that being interested in this type of film.
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