LO1: Task 2 Analysis of audio-visual promos - Film Trailer (Non-Stop)

Purpose - the purpose of this trailer is to advertise the film so the target audience will want to go see it. The purpose could also be to advertise the company that been producing the film such as universal or Warner bros etc. to cause brand recognition for the company to advertise other films that the company has produced. It could even be publicity for the actors in the film to get them further roles in other films in a similar or the same genre.

form - The form of this audio visual promo is a film trailer. This form is used to show small parts of the film that the audience will be interested in and put them together to advertise the film. it is also used to advertise the produces and companies behind the film and to give the target audience an idea about the story line of the film.

content - the content of the film trailer stays with in the genre that it is set in. For example if you look at the properties in the trailer we can see things such as a police badge, a bomb and a gun. When the audience sees them in this trailer they will know or guess that is is an action/thriller film and will expect other things with in this theme.

meaning - I think that the mise en scene tells us about the sort of film that this is. For example the setting of the film is on a plane stuck in the air and no one can get out, which keeps someone on the edge of there seat just as a director of a thriller film would want. I also think that the use of close ups are important to the trailer, for example the watch and gun when i see those in the trailer i know straight away that he's racing against time for some reason and there will be danger. This can keep the audience interested and wanting to see the full film.

genre - The genre of this film is action/thriller, i think this because of the well known actor that also stars in other thrillers and the content with in the trailer such as racing against time and weapons. I can also tell that the genre is action/thriller from the editing and lighting the use of shadows in the plane makes it look darker and mysterious which goes well with the genre.

audience - the target audience for this film will be people that love this type of genre, for example people that love films such as taken will want to watch this film. Another reason the audience would watch this film is the main actor in it. The film is rated PG-13 so most of the target audience will be older teenager and adults with some younger teenagers.