LO1: Task 1 Analysis of audio-visual promos - Idents

Purpose - the purpose if this is to advertise the topic which would be, doctor who and the BBC. And in turn sell the show to the audience by fitting it into a Ident that everyone will see. I think that it is also to put something unique on the BBC channel to make people more interested in the show and channel and to overall entertain the viewers. I think that it could also be about making the viewers think about the show and what is going on in the advert, and have an overall effect on the audience pulling them into the channel and show.

Form - the form of the audio visual promo is a Ident. an ident is basically a mini advert that industries use to advertise there own merchandise. The BBC have made small idents to advertise there own company with in 30 seconds that the audience can watch between shows. This ident is to advertise a show with in the BBC so the ident has been produced to have one with the other. The BBC have used one of the ident they have already produced and blended it with an ident from doctor who to cause branding recognition and advertisement.

Content - The content of this ident is the is a ident that has already been made by the BBC and then it has a glitch effect and then we can see the doctor who set with the Doctor talking to us. I like the glitch effect in this ident because i think it is supposed to look like the doctor is hacking into the ident and telling the audience about something and therefore producing an example of brand recognition.  With in the Ident there is also the jingle that is used in other idents that BBC have in other idents. This is also been edited to fit with in the theme of doctor who and the a glitch effect with in the show which again could bring attention from the audience to the ident.

Meaning - the different use of shots in the Ident mean different things towards the audience for example in the part of the ident when it cuts to the Doctor it is a low angle shot looking down at him. This can connote power to the the person in the shot, it can also show importance to them and if the person in the shot is has dialogue then the audience will remember what he is saying. the Mise en scene in this shot also makes a difference towards the audience  because if you look at the doctors props and costume you can see that he is wearing a watch this creates a sort of ironic comedic effect because anyone that watches the show would know that he is a time traveler, why would someone that can have an effect on time and can travel through time want a watch?

Genre - The genre of this ident is science fiction. We know this because of the content in the of the ident when the camera pulls away from the ground slowly we see that there is a crop circle looking pattern in the grass, which makes the audience this of aliens etc. The ident is staying with in the genre of the show it is advertising as well. Doctor Who is a Science fiction TV show so the idents and adverts with stay with in the same theme.

Audience - The audience for this ident will be the people that like Doctor who and the people that watch programs on the BBC also. The target audience for this will be 10 years old and above because the adults will be watching BBC and 10 years old is probably the average age of when someone would start watching programs such as Doctor Who.