Purpose and form - the purpose of this TV advert is to sell and promote the apple software and products. The form of this promo is a advert. In this video the mise en scene shows the viewers that it is strongly based on technology, I think that it is trying to tell the audience that technology is a big part of our lives and it will get larger and larger and more important and apple want to help the audience keep up with technology by buying their products.
Content and meaning - If we look at all the different things in the clip we can see that all the elements of the mise en scene are connoting the same thing. First looking at the settings and locations in this video are world wide. I think that this can connote that apple are trying to show that people all over the world can use it and get involved. We can also see that they locations go from country to country but they also go from different settings and situations for example near the start of the advert you see a couch talking to his players on a ice rink in prepare of a hockey match. Then soon after it moves to a concert setting in china or japan, then after into a helicopter with a pilot. This is connoting that it is easy for everyone to use but it can also be used for many different and helpful things.
Two other important elements of mise en scene that we see in this clip is Properties and costume. if we look at the properties in this film you can see all sorts of professional equipment such as camera mounts and professional filming microphones etc. they are all able to mount or be used with a apple product such as an iPhone or IPad. I think that this connotes that you don't have to spend lots of money to be successful, you can do it with apple products. This is another element of selling their products. If you look at the costumes and the clothes worn in this advert you can see that there is nothing unusual or different about the clothes, as in most of the people on the advert using the products have everyday clothes on which again can connote that the products are easy to use. I think that the elements of mise en scene in this advert, all connote that they are very good quality products at a cheap budget and easy to use for everyone, therefore all they want to do by this advert is sell.
In this advert there is a different variety of camera angles, shots and movements. I think that the most popular are over the shoulder objective POV shots as if you was watching the person in the advert use the products and see how easy and good it is. Other shots that are seen in this advert are close ups to have a clear look on the quality of the product and what people are using it for. Long and wide shots are also used in the advert to show the situations and scenarios that the people are in when using these products and how they help them. The editing in this advert is very fast paced and goes from one location and situation t another very quickly. I think that it is edited this way so it keeps the audience interested and could connote that the apple products can do many different things at the same time,
because that is what viewers are seeing in the advert and all that is linked with the products.
The narrative behind the advert is that someone is narrating a story of living and is saying that life is like a poem and everything you do is a verse of that poem. it is saying going through life there are different experiences and is basicly hinting at that they are saying you will do many things in life and those things could be better if you buy one of our products for example, if you go on holiday to amazing places you can take picutres with our iphones or even saying you can make memories with your ipod listening to your favorite songs with your friends or family. Apple have used a very creative techneque by putting you into the middle of the advert and making you think that you need the products.
genre - the genre of this advert is narrative and educational, I think this because the purpose of the advert is to educate you about things you didn't know and about the products, which therefore gives off a educational theme to it. You could also say that the genre is adventurous because it shows clips of things all over the world doing different things and how apple helps with it. In the advert it goes from country to country looking at the different cultures an how apple helps them, which gives a adventurous topic to the clips and advert.
audience - the people that will be watching this advert will be normal people seeing it on the TV or where ever they are looking at a screen for example on there phone or laptop or tablet. I think that this advert targets the audience by making what ever they are doing on the advert look so fun and new compared the the viewer just sat at home doing nothing but watching videos. In this advert apple is implying that you can do all of this fun and get out your boring home with help from their products. It is showing the audience how fun it supposedly is to use and have these things such as iPhone or iPad. I think that it is also saying to the audience that you need these products, connoting that we rely on them in everyday jobs and life.
Content and meaning - If we look at all the different things in the clip we can see that all the elements of the mise en scene are connoting the same thing. First looking at the settings and locations in this video are world wide. I think that this can connote that apple are trying to show that people all over the world can use it and get involved. We can also see that they locations go from country to country but they also go from different settings and situations for example near the start of the advert you see a couch talking to his players on a ice rink in prepare of a hockey match. Then soon after it moves to a concert setting in china or japan, then after into a helicopter with a pilot. This is connoting that it is easy for everyone to use but it can also be used for many different and helpful things.
Two other important elements of mise en scene that we see in this clip is Properties and costume. if we look at the properties in this film you can see all sorts of professional equipment such as camera mounts and professional filming microphones etc. they are all able to mount or be used with a apple product such as an iPhone or IPad. I think that this connotes that you don't have to spend lots of money to be successful, you can do it with apple products. This is another element of selling their products. If you look at the costumes and the clothes worn in this advert you can see that there is nothing unusual or different about the clothes, as in most of the people on the advert using the products have everyday clothes on which again can connote that the products are easy to use. I think that the elements of mise en scene in this advert, all connote that they are very good quality products at a cheap budget and easy to use for everyone, therefore all they want to do by this advert is sell.
In this advert there is a different variety of camera angles, shots and movements. I think that the most popular are over the shoulder objective POV shots as if you was watching the person in the advert use the products and see how easy and good it is. Other shots that are seen in this advert are close ups to have a clear look on the quality of the product and what people are using it for. Long and wide shots are also used in the advert to show the situations and scenarios that the people are in when using these products and how they help them. The editing in this advert is very fast paced and goes from one location and situation t another very quickly. I think that it is edited this way so it keeps the audience interested and could connote that the apple products can do many different things at the same time,
because that is what viewers are seeing in the advert and all that is linked with the products.
The narrative behind the advert is that someone is narrating a story of living and is saying that life is like a poem and everything you do is a verse of that poem. it is saying going through life there are different experiences and is basicly hinting at that they are saying you will do many things in life and those things could be better if you buy one of our products for example, if you go on holiday to amazing places you can take picutres with our iphones or even saying you can make memories with your ipod listening to your favorite songs with your friends or family. Apple have used a very creative techneque by putting you into the middle of the advert and making you think that you need the products.
genre - the genre of this advert is narrative and educational, I think this because the purpose of the advert is to educate you about things you didn't know and about the products, which therefore gives off a educational theme to it. You could also say that the genre is adventurous because it shows clips of things all over the world doing different things and how apple helps with it. In the advert it goes from country to country looking at the different cultures an how apple helps them, which gives a adventurous topic to the clips and advert.
audience - the people that will be watching this advert will be normal people seeing it on the TV or where ever they are looking at a screen for example on there phone or laptop or tablet. I think that this advert targets the audience by making what ever they are doing on the advert look so fun and new compared the the viewer just sat at home doing nothing but watching videos. In this advert apple is implying that you can do all of this fun and get out your boring home with help from their products. It is showing the audience how fun it supposedly is to use and have these things such as iPhone or iPad. I think that it is also saying to the audience that you need these products, connoting that we rely on them in everyday jobs and life.
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