The location of this music video is in a city, as the music video goes on the character goes down into the run down part of the city, that looks a bit dead, there is litter on the floor and dusty old cars around. I think the setting is meant to look deserted and empty, which can make the character look very lonely and could have a theme of survival. Another feature of location in this music video to show the theme of survival is at the start because it looks like the character is living in a warehouse.
The costume of the main character in the music video is quite plain with a black top a brown run down leather jacket and a pair of jeans, looking at these clothes I can see that the leather jacket has been worn a lot and has got a lot of use out of it, the other clothes he wears are plain and simple I think that this connotes that he hasn't got any new ones in a long time and looks like he could have possibly found the coat on the street, the clothes he wears again makes me think there is a theme of survival.
The properties used in the video also connotes survival to the audience because he travels on a old bike instead of a car, which can show that he either is poor or there is no petrol or anything to use because of the location being empty. Another prop in the video is the car he uses to escape from everyone, when he try's to escape he was trying to get into any car which connotes he could be desperate for survival.
The iconography in this clip are the games in the arcade that the main character runs through, when the audience sees the games in the arcade it can connotes the idea of children and fun, which could be very effective to say that the music video is based on the opposite. The target audience for this video are teenagers and they could relate to the gaming in the music video. Another iconic feature in this video is the black eyes. I think that the black eyes on the people around the main character connotes emptiness and makes the people look soulless, I think that it is showing that everyone is the same and he is different, near the end of the video his eyes start to turn black like the rest of them and I think this represents people standing out in society and the main character trying to be different to everyone else.
There are different types of acting gestures in this music video, for example there is a couple kissing, a man smoking and two girls playing on a arcade game. I think that this connotes that normality in society by doing actions that are done in every day life. I think that again this relates to Normal life and I think that he is surviving against the norm.
Camera angles In this video are mostly wide angle shots and mid close up and close up shots I think that these shots are used to show the emotion on the characters face, the close ups work well with the wide angle shorts because the wide angle shots are used to show the situation that the character is in and also the location. When the audience see the location and situation you can then see how the character feels about it all the use of close ups
The costume of the main character in the music video is quite plain with a black top a brown run down leather jacket and a pair of jeans, looking at these clothes I can see that the leather jacket has been worn a lot and has got a lot of use out of it, the other clothes he wears are plain and simple I think that this connotes that he hasn't got any new ones in a long time and looks like he could have possibly found the coat on the street, the clothes he wears again makes me think there is a theme of survival.
The properties used in the video also connotes survival to the audience because he travels on a old bike instead of a car, which can show that he either is poor or there is no petrol or anything to use because of the location being empty. Another prop in the video is the car he uses to escape from everyone, when he try's to escape he was trying to get into any car which connotes he could be desperate for survival.
The iconography in this clip are the games in the arcade that the main character runs through, when the audience sees the games in the arcade it can connotes the idea of children and fun, which could be very effective to say that the music video is based on the opposite. The target audience for this video are teenagers and they could relate to the gaming in the music video. Another iconic feature in this video is the black eyes. I think that the black eyes on the people around the main character connotes emptiness and makes the people look soulless, I think that it is showing that everyone is the same and he is different, near the end of the video his eyes start to turn black like the rest of them and I think this represents people standing out in society and the main character trying to be different to everyone else.
There are different types of acting gestures in this music video, for example there is a couple kissing, a man smoking and two girls playing on a arcade game. I think that this connotes that normality in society by doing actions that are done in every day life. I think that again this relates to Normal life and I think that he is surviving against the norm.
Camera angles In this video are mostly wide angle shots and mid close up and close up shots I think that these shots are used to show the emotion on the characters face, the close ups work well with the wide angle shorts because the wide angle shots are used to show the situation that the character is in and also the location. When the audience see the location and situation you can then see how the character feels about it all the use of close ups
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